Dubai Municipality and SICPA signed a contract to reinforce food safety and consumer health protection in Dubai. H.E. Engineer Hussain Lootah, Director General of Dubai Municipality and Mr. Philippe Amon, Chairman and CEO of SICPA, attended the event at the Dubai Municipality headquarters.
Constantly innovating to protect consumers, Dubai City of Sustainability and Happiness has taken the initiative to tackle the challenges posed by today's complex supply chains in a globalized and digitized world. A smart track & trace system is being launched, designed to enable traceability for the consumers and authorities, as well as detect counterfeits and identify illicit goods. It will allow the authorities to significantly mitigate risks related to potential fraud and protect the legitimate economy.
SICPA's smart track & trace technology, SICPATRACE®, guarantees the authenticity of goods as well as their conformity to standards of certification and accreditation. The smart labels used for tracking functions can be applied to a large variety of products such as packaged foods, cosmetics, pharmaceuticals, dairy products or food supplements. The system will empower consumers who will be able to scan goods themselves to confirm their origin and relevant product information and detect potential uncertified products. The initial application phase focuses on water carboys and Halal products.
